Criteria D - Evaluating the Solution

Peer Reflection By: Jana Tartir 

I think Salma's work is amazing you can tell how much effort she put. Her celebrity endorsement is quoted so to be more realistic, her vocabulary is amazing and her offer is convincing! Although she can improve the advert that the layout slightly messy it is still very eye catching and that is how to get people to buy your product.

Criteria C Advertisement

The following image is my advert done on Microsoft Publisher about the book series, Harry Potter.

My Sketch of My Advert

The following is my rough draft of my advert that I have drawn along with my planning.

Analysing Adverts

The following is pictures of two different adverts, with a set of questions and answers that go along with it as the questions analyse the adverts.

What audience is the ad targeting? 

The audience that this advert is targeting is for kids and teenagers as those are the age groups that use skateboards. 

What technique does the ad use? 

Claim because it explains to you how the skateboard works as the advert says how it has four wheels and that you can stand on it, etc. 

Why do you think these techniques were chosen for this target audience?  

To describe the features of the skateboard to make it seem appealing. 

What does the ad suggest or say about the product or service? 

That they do not know how to use persuasive language and have made the price too high for a skateboard that goes a bit fast and is not bad. 

What does the ad say about the people who buy the product or the service? 

That they are not looking for the best quality skateboard and that they did not compare it to other skateboards and prices. 

Was the ad successful? Why/ Why not?

No because the quote that was used is not persuasive as the person states its not bad, as well as that the advert says that the skateboard only goes a bit fast. Also, it states you can buy it if you want to and that is not very persuasive. 

What audience is the ad targeting? 

Kids and teenagers, 

What technique does the ad use? 

They are using a variety of techniques, such as games and activities as they are showing the skateboard being used, they are also using hype as they called the product skate-tastic and are also using testimonials as they have gotten a quote from a person (celebrity) how the product is great. Lastly, they are also using sales and prices as they talk about how the prices are bargained of 25.99 pounds. 

Why do you think these techniques were chosen for this target audience?  

To persuade the age group to go and buy the product. 

What does the ad suggest or say about the product or service? 

That they think about what would persuade the targeted age group, as they have used different colors and have listed the features and why you should buy their product. 

What does the ad say about the people who buy the product or the service? 

That they are persuaded by colors and the techniques the advert used. 

Was the ad successful? Why/ Why not?

Yes because they used persuasive language in their advert

Self Evaluation

The following is the table I created on Microsoft Word to self-evaluate my tasks.

Reflection

In Criteria A, I have learnt more about advertising to increase my knowledge and to help me improve on how to advertise, I've increased my knowledge about it by creating a poster, a blog post and researching about the subject and have learnt all about the different methods. 

Criteria A: Types of Adverts Table

Types of Adverts Table

In class, we were assigned to create a table and give an example for each type of advert with a sentence alongside it. The following is the table I created.

Factors of an Advertisement

Factors of an Advertisement 

Uniqueness

When creating an advertisement, being unique is very important, as advertising is a field of creativity. The more creativity you portray, the more people you will attract. Make it an advertisement that people haven't seen before, one that stands out because if you make it an advertisement that is similar to a lot of others, nobody will pay attention to yours.

The following is a couple of examples of unique adverts.

Psychology

Another key factors for an advertisement is psychology, you need to make an advertisement that will stay in their heads, something catchy, sad or humorous, it can be anything as long as it stays in their head. It also needs to be something people can relate to or a 'theme' that is currently popular, it may be a joke that is currently funny or something that your target audience seem to like.

Presentation & Suitable Media

When choosing a type of media, it has to be something that the target audience will actually see, maybe a TV commercial during a TV show your audience seem to like or on a billboard where everyone will see, once you've chosen a suitable type of media, make sure it is presented neatly and not too crowded so people will actually be able to read it. Also, make it eye-catching, if it's for kids, make it bright and colorful so people will see it.

Content

This part is very important, you can present it beautifully and make it eye-catching but if you haven't explained to them what your product is about, why they should get it and how it works, than it will just be useless. Also, getting a celebrity's opinion will attract more viewers or getting other people's opinions on it during the advertisement. List very good reasons on why they should get it so they'll be persuaded to go and buy your product.

Brand & Product Category Experience 

If a customer has never used your brand or your product category then convincing them why they need your product is the most important aspect. However, if they are familiar with the product category but not your brand, then the most important aspect will be making your brand look unique and something that is better than any other brand. If they've used both your brand and your product category, then reminding them why they should always use your brand and the element of surprise is the most important factor. 

Regional Culture

When creating an advert in a certain place, make sure you take account of their local language and culture, also when creating an advert, an important aspect is making sure nothing will be taken offensive.

Teasers

When the release date of your ad comes closer, occasionally releasing small snippets of your ad will make your viewers more curious about your advert.

Element of Surprise

If you follow the three elements which is getting your information across, using psychology to keep your advert stuck in people's heads & regional sensibilities and an element of surprise will give you great results. 

Prospect

In your advert, make sure people know what you want them to do and to take away after watching your advert, if you want them to raise awareness on a subject or to buy your product, you have to make this clear.

Trust

Be trustworthy. If your brand is unreliable then nobody will want to buy your product, have a good relationship with your customers that way, when a new product comes out, they will know you are trustworthy, make yourself seem like you aren't some crazy businessman that way they know you are relate able and understand what they need. 

Criteria A: Task 1

The following is the mind map about the factors of an advertisement, which was created during class for our first task.

Criteria A: Designing a CD Cover

DESIGNING A CD COVER

1. I picked a picture I wanted to use beforehand, which was a yin yang. 

2. I opened Microsoft Publisher, then picked the Labels Category.

3. In the Labels Category, I picked a CD template.

4. I added in circled shapes to cover the borders of the CD, then clicked format on the shape and pressed image.

5. I selected the image I had picked beforehand and filled the inner part of the circle with white. 

6. Using a snipping tool, I saved and added the CD cover into this blog.